Alicia leads initiatives that enhance the visibility, professionalism, and competitiveness of LCEN members within the tourism industry. She oversees support services for operators, coordinates experience assessments, content collection, and product development all while working closely with our partners at Newfoundland & Labrador Tourism, ensuring members are well-positioned to attract and engage travellers. She also spearheads special projects including the popular Beneath Your Feet campaign, the hugely successful Communities of Interest - Hiking project, and LCEN's regional wayfinders. In addition, she organizes and delivers workshops and webinars, fostering professional development and collaboration across the industry. Acting as a key liaison between members and provincial tourism stakeholders, Alicia ensures operators have access to resources, opportunities, and tools to grow sustainably and effectively in the tourism marketplace.

Andrew, as Manager of Leisure Travel and Media Relations, works on our programs designed to allow your business to take advantage of the province’s award-winning marketing campaign. By working directly with potential visitors at consumer travel shows, interfacing with travel trade professionals, and hosting accredited travel media producers, Legendary Coasts members are well represented in the province’s efforts in our key markets. Andrew works closely with NL Tourism, the other four DMOs, and many other partners to ensure that our approach is cohesive, cooperative, efficient, and effective.

As the Administrative and Accounting Assistant at Legendary Coasts of Eastern Newfoundland, Sonya plays a key role in ensuring the smooth day-to-day operations of the organization. Responsible for a wide range of administrative and financial duties, she provides essential support to the team, manages bookkeeping and reporting, and helps keep the organization running efficiently behind the scenes. From coordinating office communications and organizing records to handling accounts payable/receivable and preparing financial documentation, Sonya brings both precision and reliability to the role. With a keen attention to detail and a commitment to supporting the team’s success, she contributes directly to the organization’s mission of showcasing the unique culture, heritage, and natural beauty of our region.